Every brand has a story, but not all companies know how to tell them. Storytelling is more than just entertainment; it’s about connection and communication. It is a powerful skill that every brand should master. Before we go to the five storytelling techniques for an engaging brand story, let’s discuss why learning storytelling techniques is…
Video is dominating the digital world. And it’s not just on YouTube. There’s no doubt that netizens love consuming different types of videos – from short Instagram reels to long-form how-to videos on Facebook. Experts say, an average person will spend 100 minutes watching videos every day this year. With 54% of consumers wanting to…
Choosing the perfect filming location for your video can make or break your final output. Unfortunately, as crucial as it can be, scouting for the right location for your video is like finding a needle in a haystack. Hiring a location manager is a great option. However, if you’re on a tight budget and don’t…
It takes more than an excellent product or service to fuel your business’s growth. Sure, you could publish a blog or launch static ads on your social media; but that’s not enough. If you want to get your brand message across, producing corporate videos that share your brand voice is the best way to go. …
It’s no secret that you’ll need to know how to write a compelling video script to produce quality video content. But for most people, even content creators, scriptwriting can be the most challenging component and, I’d say, the most time-consuming step in the pre-production process. That’s why we put together everything you need to know…
With millions of internet users searching for videos of a product or service before purchasing, producing a demo video is a must. It is considered one of the most potent marketing idea that companies do. Yes, people may consider buying your product. Still, of course, you don’t want to risk losing a potential client…
Video content is everywhere. Almost all industries promote their products or services through video production, and the medical industry is no exception. From tips about healthier lifestyles to showcasing healthcare services, video marketing is undoubtedly a great tool to engage your healthcare audience. Many people search for their health questions online than just going to…
If you’re new to video production or just planning your first video project to grow your brand, you may wonder how long it takes to produce a video. Creating a video production timeline involves not just the actual filming but also coordinating with a production company, juggling deadlines, managing tight schedules, and budgeting. In…