To effectively market and advertise your brand, you should adapt your brand story to fit various platforms and formats. This means adjusting your story to the specific needs of a platform and crafting content that resonates with your desired audience. By doing so, you will be able to communicate your brand’s unique value and effectively…
As the film and video production industry evolves, women play an increasingly vital role in its success. Women have made considerable strides in video production and film in recent years. From directors and producers to cinematographers and editors, women are creating a powerful presence in the industry. As more women enter the field, they are…
I am pleased to interview Anne Preussel, one of Global Media Desk’s talented freelance female filmmakers, for International Women’s Day. With her unique perspective, she can provide us with invaluable insight into the world of filmmaking as a woman in a traditionally male-dominated field. She has a wealth of knowledge and experience that can help…
Don’t have time to read? Listen instead. As digital marketing evolves, video continues to prove itself as one of the most effective tools in a marketer’s arsenal. In the ever-changing marketing landscape, it’s becoming increasingly crucial for businesses to stand out from the crowd and create captivating marketing videos to wow their customers. Here are…
2022 was an eventful year for Global Media Desk, thanks to the brands that entrusted us with their media projects. Throughout the year, we expanded our production portfolio with a wide range of projects – we produced high-quality videos for commercials, corporate events, podcasts, classroom education, and even live-streaming. We continued to challenge ourselves and…
Every brand has a story, but not all companies know how to tell them. Storytelling is more than just entertainment; it’s about connection and communication. It is a powerful skill that every brand should master. Before we go to the five storytelling techniques for an engaging brand story, let’s discuss why learning storytelling techniques is…
Marketers use video storytelling to improve customer loyalty, generate brand awareness and increase sales. Lights, camera, action. Whether your brand is new or well-known, you can incorporate a winning visual storytelling strategy to help grab the attention of your potential customers. People process visuals 60,000 times faster than text, making video the winning storytelling strategy.
The difference between a standard post and great post is emotions. Yes, you can touch your audience with blogs and brilliant captions, but great visuals make a lasting impact. Through visual storytelling, marketers can create a sensational connection with the public — whether it’s through photographs, graphics, or videos.