Are you searching for a way to make your brand’s videos more accessible and inclusive? Unlocking the potential of every viewer is key to creating an atmosphere where everyone is invited to join in.
With these five tips, you’ll have your audience hooked on your video content. From captions to audio descriptions, let’s dive into the best practices for creating accessible content.
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Make sure your video is subtitled
Addressing the need for inclusivity, captions and subtitles are essential for any corporate video. Whether the content is in a foreign language or not, subtitles ensure that everyone can access and understand the message, regardless of their language or hearing abilities. With the help of subtitles, there’s no need for an interpreter or translator – everyone can enjoy the content.
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Use accessible language
Creating videos that are widely accessible means more than just making sure everyone can watch them. It’s also about making sure your audience can understand them. By using language that is easy to follow and tailored for your target audience, you can ensure that your videos are understandable and relatable. Avoid using jargon and complex sentence structures so that your viewers can comprehend your message.
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Use visuals
By incorporating visuals into your video production, you can ensure that your message is seen and heard. Through the use of visuals, you can easily engage viewers who may have difficulty interpreting written language. Make sure to include visuals that effectively illustrate the points you are trying to get across in your video.
Examples include using images, icons, or illustrations to explain complex topics, adding motion graphics to highlight important points, and using infographics to break down complicated data. Utilizing visuals can help you communicate your message more effectively and engage viewers more deeply.
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Optimize your content for each platform
Every platform has its own audience, so it’s important to tailor your content to each platform for maximum reach. For example, if you’re using Twitter to share a video, use creative hashtags to hook the right people to see it. You can also post the same video on YouTube but use custom thumbnails and titles to intrigue potential viewers. For Facebook, use short and to-the-point videos, as viewers often scroll quickly through their feed
Consider adapting the content to fit the platform’s style. For instance, if you’re sharing a video on Instagram, be sure that it’s no longer than one minute, and use vertical video to take advantage of the full screen space. By optimizing your content for each platform and sticking to your brand’s story, you’ll ensure your videos are accessible and engaging.
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Include a transcript
For video producers looking to make their content as accessible as possible, adding a transcript to their videos can make all the difference. By including a written record of what is said in the video, viewers who are hard of hearing or who have difficulty understanding spoken language can still access the content.
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Include audio descriptions and voiceovers
It’s important to be aware that people with vision difficulties may struggle to interpret your videos without the help of audio descriptions and voiceovers. Audio descriptions can help viewers who are visually impaired by providing a detailed description of what is happening in the video during moments without spoken dialogue. If you’re looking to make your videos even more impactful, audio descriptions are a great tool to use.
Adding a voiceover can also be helpful in making a video more accessible, as it can provide the same information as subtitles, but it can also be helpful for people with hearing impairments. Taking the time to add these features can make a big difference in creating an inclusive and accessible video experience.
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Making videos accessible with Sign Language
As a video producer, you have an incredible opportunity to create accessible and inclusive videos for all audiences. By utilizing sign language, you can bridge the gap between those who are deaf and hard of hearing and the rest of the world. Sign language can provide a platform for everyone to access and understand your videos, no matter their hearing ability. Not only will this create a sense of community and inclusivity, but it could also open new opportunities for your videos to reach a wider and more diverse audience.
By following these tips, you are one step closer to ensuring your corporate videos reach a broad range of viewers and really draw them in. Whether you’re a beginner or an experienced producer, we can help you create awesome content that will help you achieve your objectives. Let us help you in sharing your brand narrative and make an impact with your desired viewers.