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Video is dominating the digital world.
And it’s not just on YouTube.
There’s no doubt that netizens love consuming different types of videos – from short Instagram reels to long-form how-to videos on Facebook. Experts say, an average person will spend 100 minutes watching videos every day this year.
With 54% of consumers wanting to see more video content from a brand or business they support, your company needs to make video a part of your marketing strategy or suffer the risk of being left behind.
If you’re looking to start now, this article will guide you on the benefits of video marketing and run through the five most effective types of videos for your marketing strategy.
Using Video Content for Marketing Campaigns
Video marketing is not new, but it is a powerful and effective marketing strategy. Now, let’s talk about its benefits to your brand.
Attracts More Traffic
Numbers don’t lie. According to HubSpot’s research, 66% of online users said they visited a website after watching a branded video. They also found that marketers feel more optimistic about the return on investment offered by video, as it continues to strongly influence traffic, leads, sales, and audience understanding.
Increases Retention
What better way to share information that people will remember than video?
Here’s why: People process visual data better. Research proves that 90% of the information people consume is done visually, and visible info is remembered 40% more reliably than text.
Builds Trust and Credibility
Videos can help humanize your brand. People tend to be more connected and engaged, seeing your brand’s personality. It also helps them in the decision process. The more videos you produce to help them understand your product or service, the more you earn their trust, which can turn into sales.
5 Most Effective Types of Videos for Marketing
Before you turn on your camera, you should know what type of video content is best for your brand. Here are five effective types of videos for your marketing strategy that you should consider:
Explainer Videos
This is a creative way to introduce your product or service in two minutes or less. The explainer video’s most basic structure is that it starts by explaining the problem or the pain points of target audiences, then shows how the product or service can solve that problem.
Be direct. Usually, it only takes 6-10 seconds to hook a viewer, so keep them engaged right from the start. That’s why most explainer videos include animated characters, 3D animation, whiteboard animation, and hand or sketch animation, among others, to let their audience experience the magic of moving images.
Product Demo
With millions of internet users searching for videos of a product or service before purchasing, producing a demo video is a must. It is considered one of the most potent marketing ideas that companies do.
Product demos show how your product or service works and how it could solve potential customers’ pain points. This is also a way for them to see what their experiences would be like when they purchase the product or service – proof that it does what the manufacturer says. Learn how to make a highly converting product demo video here.
Company Culture
Producing corporate videos like a culture video is great if your goal is to attract new hires and show who you are as a company, your purpose, and what you stand for. A company culture video is an entertaining way for your target clients to get a glimpse of how great it is to be working with you or purchasing your product. It’s also a great way to tell your brand story and the people committed to doing their best at work every day.
When people see that your company has a mission beyond capitalistic goals, it drives more growth and customer loyalty to your brand or services. In addition, Potential clients and customers will feel more connected to your company.
Short-form Videos
Let’s face it, short-form videos like Instagram reels, YouTube Shorts, and TikTok videos are dramatically taking over the digital world. They are a fun and creative way to connect with your target audience. Less is more. Statistically speaking, a 6 to 10 seconds video ad is enough information to entice, intrigue, and engage your viewers; which also leaves people to ask for more and take action.
User-generated Videos
User-generated videos should be your priority if you have limited time and resources. Encourage your existing customers to create video reviews or videos of using your product. This is one way to humanize your brand — by showing the faces of the people impacted by your product or service. User-generated content can trigger the emotions of your potential customers since they can see and hear an existing customer’s reaction, reinforcing your credibility, trust, and authenticity brand. More often than not, customers are more lenient in believing what other people say rather than hearing it from the company.
Are you ready to produce your brand video? Let’s partner up!
At Global Media Desk, we have been helping brands like yours scale their video capabilities with local talent worldwide.
Let’s partner up to create high-quality content that helps promote your products and services to engage your customers.
Connect with us to find the right local crew to make your project happen.