Using video for a winning storytelling strategy

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Marketers use video storytelling to improve customer loyalty, generate brand awareness and increase sales.

Lights, camera, action. Whether your brand is new or well-known, you can incorporate a winning visual storytelling strategy to help grab the attention of your potential customers.

People process visuals 60,000 times faster than text, making video the winning storytelling strategy.

Good stories – true stories, sell.

Good stories have a way to ignite our curiosity and excite our minds – in fact, it’s even proven scientifically. Researchers behind The Science Behind The Art of Storytelling, explain how chemicals like oxytocin (known as the trust hormone), cortisol (helps formulate memories), and dopamine (regulates emotional response) are active in our brain when we’re told a story. This is why stories are 22 times more memorable than just facts and figures.

Video is the strongest medium to tell a story.

Let’s add visual storytelling to the mix, meaning a technique that tells a story using visual media, like video or animation. This approach is the winner for capturing your target audience quickly and effectively. As a matter of fact, viewers will notice it immediately, in as little as 13 milliseconds – faster than it takes to blink an eye.

Benefits of video storytelling.

Using video to tell your story is a powerful sales tool. It can infuse your sales process with a memorable narrative, allowing you to steer clients into making a quicker buying decision.

Other benefits of using video storytelling:

  • Generate interest in your service or product
  • Make facts and figures more meaningful
  • Motivate your customers to take a specific action
  • Improve customer loyalty
  • Increase brand awareness

Let’s partner up

At the Global Media Desk we have been helping marketers and production agencies scale their video capabilities with local talent around the world for over 22 years. We take care of the whole video making process – from scriptwriting, to generating the look and feel of the video, casting, filming, editing, and everything in between.

Let’s partner up to create an amazing video that promotes your brand and values. Connect with us to find the right crew to make your project happen.

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