Earlier this year the Global Media Desk was proud to be a part of the latest Michelin production shoot. The new campaign shows the world from the eyes of a mine operator and highlights Michelin’s Earthmover XD3 tire technology. For this elaborate shoot our highly-skilled production and aerial crews in Canada joined the Michelin creative team to deliver an awe-inspiring video. We asked Dave Janse Van Rensburg, our Global Project Specialist, how the project unfolded. How did the client reach us? We received a…
