Month: December 2016

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Story Behind the Shoot: Michelin Earthmover Tires  

Story Behind the Shoot: Michelin Earthmover Tires  

Earlier this year the Global Media Desk was proud to be a part of the latest Michelin production shoot. The new campaign shows the world from the eyes of a mine operator and highlights Michelin’s Earthmover XD3 tire technology. For this elaborate shoot our highly-skilled production and aerial crews in Canada joined the Michelin creative team to deliver an awe-inspiring video. We asked Dave Janse Van Rensburg, our Global Project Specialist, how the project unfolded. How did the client reach us? We received a…