We would like to take a moment to wish everyone a wonderful holiday season and a happy and healthy new year! We are thankful for the many relationships we have with you and the continued support you show us. We are looking forward to another year of helping with your media and language projects come…
Story Behind the Shoot: Michelin Earthmover Tires
Earlier this year the Global Media Desk was proud to be a part of the latest Michelin production shoot. The new campaign shows the world from the eyes of a mine operator and highlights Michelin’s Earthmover XD3 tire technology. For this elaborate shoot our highly-skilled production and aerial crews in Canada joined the Michelin creative team to deliver an awe-inspiring video. We asked Dave Janse Van Rensburg, our Global Project Specialist, how the project unfolded. How did the client reach us? We received a…